All posts by Rodney Cullen

About a year ago we decided to launch the first version of our company site http://www.dreamstarcash.com. Up until then we’d never really had any major requirement for a site, all hires were local, and most of our business relationships were handled over ICQ or skype.

2010 was a busy year. In July we moved into our new offices and over the course of the year we doubled the number of members in our team. Collaboration tools were becoming increasingly important so we decided to migrate to Google Apps for Business

As part of this process we needed a domain to run all the new emails under, up until that moment most people were using the @fux.com for there emails on an internal mail server. We were increasingly moving into more mainstream circles, attending SEO conferences, Agile Development seminars and a bunch of other events. It was at this stage it became apparent that it would be useful to use a more mainstream-friendly branding for ourselves as a lot of the talent we were hoping to tap into was to be found there. Continue Reading →